Full colour adverts for Dubarry cosmetics were included in 21 editions of 2s, 3s, and 5s booklets from February 1936 until October 1939. The adverts were designed and printed by The Dubarry Perfumery Co. of Hove, in colour on both sides of glazed card.
How many Dubarry adverts are there?
It depends on how they are counted …
The most popular way to collect Dubarry adverts is by Type, which includes the 19 basic adverts together with significant varieties. British Stamp Booklets lists 27 Types. Three additional Types are included here for a grand total of 30. A Type is an easily distinguished variety, such as a word with a black background versus a white background, or a phrase in one line versus two, or a change in position of a word or phrase.
The three additional Types are (with Type II described):
Advert 6: on the back DUBARRY’S CRÈME SHALIMAR is in one line
Advert 9: SEE OVERLEAF offset left
Advert 10: SEE OVERLEAF low, DUBARRY with serifs
In the pages following this checklist (accessible through the menu above) adverts are further divided into Settings, which include small differences between adverts. There are many more Settings than Types.
Dubarry Checklist
Group 1 — The Dubarry Girls
Dubarry’s first group of adverts had five designs, all advertising Talcum Powder.
Ad | Types | Design | Product |
---|---|---|---|
1 | I, II | Rose girl | Talcum Powder |
2 | I, II | Girl by pool | Talcum Powder |
3 | I, II | Lavender girl | Talcum Powder |
4 | I, II | Lotus girl | Talcum Powder |
5 | I, II | Violet girl | Talcum Powder |
These were included in KGV Photogravure booklets:
Series 3: BB29 308, 311
Series 4: BB17 328, 335

No. 1 – Rose girl – Type I

Type II – DUBARRY on white

No. 2 – Girl by pool – Type I

Type II – DUBARRY on white

No. 3 – Lavender girl – Type I

Type II – DUBARRY on white

No. 4 – Lotus girl – Type I

Type II – SEE OVERLEAF in one line

No. 5 – Violet girl – Type I

Type II – OVERLEAF on white
Group 2 — Pale Hands
The second group had three designs, advertising Crème Shalimar in addition to Talcum Powder.
Ad | Types | Design | Product |
---|---|---|---|
6 | I | Pair of hands | Crème Shalimar |
7 | I, II, III | Man and woman at opera | Talcum Powder |
8 | I, II | Oriental couple | Crème Shalimar |
These were included in KGV Photogravure booklets:
Series 3: BB29 312, 313, 319
Series 4: BB17 337, 344
Series 5: BB37 14
and in King Edward VIII booklets:
Series 3: BC3 322, 323, 324
Series 4: BC2 359, 360, 361, 365
and in King George VI booklets, but these are rare:
Series 3: BD22 367, 368

No. 6 – Pair of hands – Type I

Back – adverts 6 (Type I) and 8

No. 7 – Man and woman at opera – Type I

Type II – SEE OVERLEAF upright

Type III – DUBARRY on white

Back – advert 7

No. 8 – Oriental couple – Type I

Type II – SEE OVERLEAF in one line
Group 3 — The Product Range
The third group had a second type of advert 6 (Pair of hands) plus eleven new designs.
Ad | Types | Design | Product |
---|---|---|---|
6 | II | Pair of hands | Crème Shalimar |
9 | I, II | Carnival couple | Talcum Powder |
10 | I, II | Fresh air girl in pink | Rapture |
11 | I | King George III | Shaving Soap |
12 | I | Girl with butterflies | Crème Shalimar |
13 | I | Girl between trees and pool | Bath Crystals |
14 | I | Girl in pink in garden | Old English Lavender |
15 | I | Quaker girl | Foundation Cream |
16 | I | Girl and Cupid in meadow | Eau de Cologne |
17 | I | Girl in white in garden | Talcum Powder |
18 | I | Gainsborough girl | Face Powder |
19 | I | Girl on sofa | Nuglandin Cream |
These were included in King Edward VIII booklets:
Series 3: BC3 321, 322, 323, 324
Series 4: BC2 359, 360, 361, 365, 372
and in King George VI booklets, but these are rare:
Series 3: BD22 367, 368

No. 6 – Pair of hands – Type II

Back – advert 6 (Type II)

No. 9 – Carnival couple with mandolin

Type II – SEE OVERLEAF offset left

No. 10 – Fresh air girl in pink

Type II – SEE OVERLEAF low

No. 11 – King George III

No. 12 – Girl with butterflies

No. 13 – Girl between trees and pool

No. 14 – Girl in pink in garden

No. 15 – Quaker girl

No. 16 – Girl and Cupid in meadow

No. 17 – Girl in white in garden

No. 18 – Gainsborough girl

No. 19 – Girl on sofa
Next: Dubarry Group 1